Thinking of printing up some duratrans for your business? Planning a duratrans printing project in the near future?
If so, congratulations. Duratrans can be tremendous advertising tools for your business. They can bring in a significant number of customers with a minimal amount of effort. And, believe it or not, they are not terribly difficult to design. You can pay a professional to design them for you, but that is probably not necessary.
But, if you are going to design your own duratrans, make sure you do it right. Here is a step by step guide to designing a good marketing duratrans.
Step One: Decide what you want to say
The information that you convey to your customers through your duratrans prints is by far the most important aspect of the entire poster printing project. Make sure you know what you want to say, and that it will have a positive effect on your customers.
Step Two: Decide on how the duratrans will look
This includes the size, proportion, and shape of your duratrans. You do not necessarily have to use duratrans that are the traditional, sideways-rectangle shape. Go ahead and be creative.
Step Three: Decide where your duratrans prints will be placed
Yes, you want to do this before you actually get your duratrans printed. Make sure that there are locations available for your duratrans that will make them likely to be seen by many of your target customers.
Step Four: Minimize your project
Go back over the information that you are including in your duratrans, and the images that you are going to include as well. Make sure that everything is absolutely essential. Throw out anything that is not essential, because it will be a waste. You do not want to overwhelm your customers.
Step Five: Go through a trial and error period
Now begin to play with the fonts and images within your poster. Change the sizes and proportions of different aspects. Keep doing this until you are happy with the overall result.
Step Six: Do it all over again
Yes, you read that correctly. Once you have a duratrans that you like, make another one. You absolutely must have at least 2 different versions available. Even if you don’t use both of them, you should have them both there in case your printer rejects one of them, which is not likely.
Step Seven: Get it printed
Now you can go ahead and submit your design to your duratrans printing company. Most printers will be more than willing to work with you to make sure that everything is good to go before they actually run the job. Still, it is always best to do everything you can do to perfect the design before you submit it, just to save time down the road.